Here’s another example of an EDF e-mail campaign, re-written to call more attention to action, re-formatted to keep eyes moving, and retold to give the reader a sense of greater purpose than complying with an e-mail request. Plus, I think the “Rule of 3” works really well in this campaign.

***

Daniel —

We’ve made history!

Because of your efforts, the EPA will finally address METHANE POLLUTION, a gas 84X more potent than CO2, and responsible for 25% of all climate change.

This will help solve climate change in a manner that’s faster and cheaper.

Show your support! Send the EPA a note of thanks NOW!

But make no mistake — this fight is far from over.

We’re still NOT PROTECTED from EXISTING SOURCES of methane pollution — only new and future sources.

It’s wrong to let polluters damage our air without consequence.

It’s wrong to have no safety limits on this toxic gas.

It’s wrong to continue the hazardous status quo.

Tell the EPA to STRENGTHEN THEIR STANCE ON METHANE.

Tell the EPA that WE’VE HAD ENOUGH OF THIS TOXIC GAS.

Tell the EPA that WE CAN’T AFFORD TO WAIT ANY LONGER


Thank you for your courage in this fight.

And thank you for always standing with us.